11+ Best Tools for Product Managers

11+ Best Tools for Product Managers

Why the Right Tools Matter for Product Managers

The role of a product manager is multifaceted, and to keep up with the demands of strategic planning, user feedback, and cross-functional collaboration, they rely on an average of 8-10 tools daily. This need for a well-equipped toolkit is only growing as product management evolves to include data analytics, user research, and agile development​

In this guide, we’ve curated top tools across categories like roadmapping, user research, and collaboration, focusing on tools that improve workflows, save time, and make your PM tasks more manageable.

Know What You Need: Key Functional Areas for PMs

Before diving in, identify the areas where tools can add the most value. Key categories include:

• Product Analytics: To understand user behavior and usage patterns. 60% of product managers leverage data-driven insights to inform key decisions—a crucial factor in refining product development and enhancing user experiences.

• Roadmapping & Prioritization: For effective planning and feature management.

• User Research & Feedback: To collect and analyze customer input.

• Collaboration & Communication: Essential for team alignment across functions.

The Best Tools for Product Managers by Functionality

The following are some of the best tools and strategies for product managers from the hundreds of options out there. These are tried-and-true options, those with a proven track record of supporting product manager tasks, improving efficiency, and keeping your product management on track. From the planning through the delivery, these tools stand out.

#1: Hopscotch - The Ultimate Tool for User Onboarding

The top product on our list of tools is Hopscotch, and for good reason. This platform is a game-changer for product managers, significantly boosting your chances of converting free trial users into loyal, paying customers. Here’s why Hopscotch is the ultimate tool you need:

• Best For: Onboarding, user engagement, and conversion.

• Features: No-code setup, in-app guidance, user segmentation, and analytics.

• Why It Stands Out: Hopscotch’s intuitive drag-and-drop builder allows product managers to quickly create personalized user onboarding tours that improve trial-to-paid conversion and engagement. It’s an ideal solution for teams looking to reduce churn and enhance feature adoption without needing developer resources.

• Pricing: Starts at $99/month.

• Case Study: An AI company reduced monthly churn by 9% using Hopscotch’s custom onboarding tours.

Ready to transform your trial users into loyal customers? Try Hopscotch today and watch your conversion rates soar!

Watch Hopscotch in action.

#2: Productboard - Roadmapping and Prioritization

• Best For: Centralized roadmapping and feedback consolidation.

• Features: Customer feedback collection, feature prioritization, and team collaboration.

• Why It Stands Out: Productboard simplifies roadmap creation and prioritizes features based on direct user feedback, enabling teams to focus on high-impact updates.

• Pricing: Starts at $20/user per month, with enterprise options for larger teams.

• Link: Productboard

#3: Figma - Design and Prototyping

• Best For: Creating wireframes, mockups, and collaborative design workflows.

• Features: Interactive prototypes, design templates, and live team collaboration.

• Why It Stands Out: Figma’s cloud-based platform facilitates real-time collaboration, making it easy for product and design teams to iterate quickly and align visually on product concepts.

• Pricing: Free plan available; paid plans start at $12/month.

• Link: Figma

#4: Amplitude - Product Analytics

• Best For: In-depth product usage insights and user behavior tracking.

• Features: User journey tracking, retention analysis, and event segmentation.

• Why It Stands Out: Amplitude offers detailed analytics, allowing PMs to track feature engagement and retention to inform data-driven decisions on product improvements.

• Pricing: Free plan available; paid plans start at $995/month.

• Link: Amplitude

#5: Notion - Knowledge Management and Documentation

• Best For: Team collaboration, knowledge sharing, and documentation.

• Features: Templates, wikis, collaborative documents, and task boards.

• Why It Stands Out: Notion’s all-in-one workspace consolidates notes, to-dos, and documentation, ideal for distributed teams.

• Pricing: Free plan available; team plans start at $8/user per month.

• Link: Notion

#6: UserTesting - Customer Feedback and Usability Testing

• Best For: Gathering real-time user feedback and insights.

• Features: Video-based feedback, live interviews, and demographic targeting.

• Why It Stands Out: UserTesting allows PMs to observe real users interacting with the product, providing actionable insights for UX improvements.

• Pricing: Custom pricing based on needs.

• Link: UserTesting

#7: Jira Product Discovery - Idea and Roadmap Creation

• Best For: Capturing and prioritizing ideas, creating actionable roadmaps.

• Features: Templates for roadmapping and product strategy, customizable roadmaps, and stakeholder alignment.

• Why It Stands Out: Jira Product Discovery brings product ideas to life through structured planning and team collaboration.

• Pricing: $10/user per month for standard; enterprise pricing available.

• Link: Jira

#8: Google Analytics - Insight Development at Scale

• Best For: Tracking user engagement, project metrics, and growth analytics.

• Features: Integrations with Google Search Console, Ads, and Data Studio.

• Why It Stands Out: Provides in-depth insights into user behavior for data-driven product decisions.

• Pricing: Free for standard; GA4 360 enterprise plans available.

• Link: Google Analytics

#9: Slack - Seamless Team Communication

• Best For: Real-time messaging and collaboration.

• Features: Cloud-based, mobile compatibility, and integrations with other tools.

• Why It Stands Out: Slack’s interface supports quick, efficient communication across departments.

• Pricing: Free plan available; paid plans start at $7.25/user per month.

• Link: Slack

#10: GoToMeeting - Ideal for Customer Interviews

• Best For: Conducting and recording customer interviews.

• Features: Recording tools and reliable video quality.

• Why It Stands Out: GoToMeeting is ideal for capturing customer insights seamlessly.

• Pricing: Starts at $12/user per month.

• Link: GoToMeeting

#11: Confluence - Brainstorming and Documentation

• Best For: Collaborative brainstorming and documentation sharing.

• Features: Real-time whiteboard, voting, stamps, and Jira integration.

• Why It Stands Out: Confluence’s whiteboard and collaboration tools streamline brainstorming and idea-sharing.

• Pricing: Free plan available; paid plans start at $5.75/user per month.

• Link: Confluence

#12: Optimizely - A/B Testing for Decisions

• Best For: Running and analyzing A/B tests to optimize features.

• Features: Multi-page experimentation and conversion goals.

• Why It Stands Out: Optimizely allows for rapid experimentation, offering actionable insights.

• Pricing: Custom pricing based on needs.

• Link: Optimizely

#13: Miro - Virtual Whiteboarding and Collaboration

• Best For: Virtual workshops, collaboration, and process mapping.

• Features: Interactive canvas for project visualization and task distribution.

• Why It Stands Out: Miro’s visual workspace supports collaboration and idea refinement.

• Pricing: Free plan available; paid plans start at $8/user per month.

• Link: Miro

The Power of a Well-Curated Tool Stack

The right toolset not only makes product management more effective but also drives innovation and growth. For PMs ready to scale engagement, onboarding, and retention, Hopscotch offers a robust, affordable solution with measurable results.

Try Hopscotch for Free

Ready to see how Hopscotch can transform your user onboarding? Sign up for a free trial and start creating custom, no-code onboarding tours that turn new users into loyal customers.

This refreshed article will provide readers with in-depth information, relevant case studies, and guidance on selecting and integrating tools, making it a valuable resource for today’s product managers. Let me know if you'd like additional details on any specific sections!

📚 Read More on Product Management Tools and Strategies

• How to Reduce Customer Churn in SaaS

• SaaS Growth Hacks with Real-World Examples

• Product Adoption Metrics & KPIs for User Success

• Effective User Onboarding Examples

• Best SaaS Onboarding Solutions