12 Incredible User Onboarding Examples (and How to Use Them for Your Business)

Mark Spera
Mark Spera

12 Incredible User Onboarding Examples (and How to Use Them for Your Business)

You have a fantastic product, and you’re bringing in new customers to your SaaS. But without proper user onboarding, those customers might not stick around.

User onboarding is the key to ensuring your users find value in your product from the start. It's a structured process that includes steps like tutorials, walkthroughs, and helpful tips, all designed to educate and empower users.

Think of it this way: You want new customers to experience a guided tour highlighting your product’s best features. Or perhaps you need to re-engage users who haven’t logged in for a while by showcasing new updates. Maybe you want to inform users about an upcoming webinar with a quick widget. With proper user onboarding tools, all of this is possible.

What is a User Onboarding Experience?

You likely saw a user onboarding experience when you first signed up for Uber Eats, TikTok, or even Salesforce. Companies use onboarding experiences to introduce new users to the product, explain how the product works, and get them set up for success.

User onboarding experiences can be digital or in-person (or a webinar), and they can be as simple or sophisticated as the company desires. Typically, user onboarding experiences include a series of steps or tasks that new users must complete in order to become familiar with the product.

Well-designed user onboarding experiences can help

  • Reduce the number of user support tickets

  • Increase user adoption rates

  • Reduce churn

  • and increase customer lifetime value. They can also help companies collect valuable user data that can be harvested to improve the product.

User onboarding is the process of getting a new user up and running with your product or service. User onboarding experiences can be as simple as providing a tutorial video or as complex as a multi-step guided tour. The goal is to make the process as easy and intuitive as possible for the new user.

What Makes a User Onboarding Good?

Great onboarding experiences share some key features.

  • They're intuitive and easy to use: The onboarding process should be easy to use. This means that the instructions should be clear and concise, and the process should be easy to follow.

  • They're personalized: Onboarding experiences should be appropriately personalized for the user so that they show value quickly.

  • They provide a sense of accomplishment: The onboarding process should provide users with a sense of accomplishment. This can be done by providing users with a task to complete or by providing users with feedback on their progress.

  • They have the right amount of friction: Users should not be overwhelmed with too much information at once or be asked to provide too many details. However, there should be enough friction to collect information from users that prevent them from churning.

  • They are visually appealing: The design of an onboarding process is important. It should be visually appealing and engaging, so users are more likely to stick around.

Best User Onboarding Examples

1. Grammarly

Grammarly is a personal AI writing assistant designed to enhance your text by achieving the goal of the text and ensuring that your message is clear and grammatically correct.

Once you sign up, they ask you a few basic questions to know a little more about you and how you’ll be using Grammarly. They walk you through a quick guide on how to use their editor and even provide you with a demo document to get the hang of things.

2. Dropbox

Dropbox is a great example of a company that has perfected the user onboarding experience. When you sign up for Dropbox, you are prompted to download the Dropbox client and are then taken through a brief tutorial on how to use it.

The Dropbox client is very user-friendly and easy to use, so the tutorial is brief but informative. Dropbox also provides a number of helpful resources, such as a blog, support center, and user forums, to help users get the most out of their accounts.

3. MailChimp

MailChimp is another company that does a great job of onboarding new users. When you sign up for a MailChimp account it asks you a series of questions to ensure they understand your goals for using MailChimp and set up all necessary settings to make your experience smoother.

4. GrowthBar

Growthbar is an AI SEO writing and content creation tool. They make onboarding very simple.

After signing up they ask you to enter your domain name, keywords you’d like to track, and competitors. You’re then prompted to download the Chrome extension and once that’s complete you’re introduced to the dashboard where content creation becomes easy.

5. Jasper

Jasper is an AI-powered content creation tool designed to help marketers create quality content faster.

With a simple 3-step process and entering your card details, you’ll be brought right to Jasper’s Dashboard. Once you start a new document, there will be a guide to help take you through how to create content using Jasper.

6. Netflix

One of the top streaming sites where you can watch your favorite series has a very simple onboarding process to get you started.

Once you enter your email address you're prompted to finish set up by choosing a plan that’s best suited for you and then enter your payment method. After that, you’re already halfway through the process. You’re prompted to create your profile, choose shows you like and Netflix will suggest shows based on your choices.

At the homepage, you will be prompted with tips to guide you through Netflix and then you can begin watching.

7. Airbnb

Airbnb makes it really easy. Once you hit sign up, you’re prompted to choose your region, then enter your email address and complete your personal information by entering your name date of birth, and create a password.

Once that’s complete and you’ve agreed to the community guidelines the only thing left, is to confirm your number and a profile picture (if you’d like to).

Now you’re free to view your potential vacation spots.

8. Canva

Canva is one of the best graphic design apps for nongraphic designers. Once you hit sign up, Canva wants to know more about how you’ll be using it, and based on your selection Canva may have a nice deal for you. For a general Canva user, you will be offered a free trial of the Pro version which helps you see the full value of Canva.

After onboarding, they show you tips on how to create your first design.

9. Calendly

If you’re not familiar with Calendly it’s a tool that makes it easier for people to schedule time to meet with you as it integrates with your calendar.

Calendly uses onboarding prompt slides to get users started first by creating a personalized URL for their account and having them connect their calendars for the best experience. They then take you through a few more slides that customize options such as their availability. Once complete Calendly provides you with a checklist of tasks that you may still need to complete to have the smoothest experience.

10. Loom

Loom gets straight to the point by prompting you to sign up for free, where you’ll be asked to enter a few personal details.

Once that’s completed they then ask you a few questions to learn about how you’ll be using Loom and if you’d like to invite your team members. Then you’ll be given the option to either download the Chrome extension or the desktop app to start recording videos.

Loom then provides you with a checklist that includes prompts on how to record your first video and share it with others. After that, you’re all set.

11. Asana

Asana is a great project management tool. After signing up, they want to learn more about your role and how you’ll be using Asana. It then follows up with prompting you to complete your very own project which they guide you through.

You’ll automatically receive a free 30-day trial and once you’re at the dashboard there is a side panel with tips and steps to help you navigate.

12. Duolingo

If you’re trying to learn new languages Duolingo is a great tool. After clicking Get Started, you’ll be asked to choose the language you want to learn, why, and which goal you want to achieve.

Duolingo will then get you to use the app, as a part of their language testing, and at the end, you’d complete sign-up by entering your email address and personal information.

B2B Onboarding Examples

1. Notion

One of the top productivity tools around. Once you sign up, your onboarding experience will be tailored based on how you plan to use it. Once you choose how you’ll be using Notion and make it to the main page, you’re greeted with a checklist to get you started.

2. ClickUp

ClickUp is a great project management tool. Once you sign up, you will be guided through a few setup options and then taken to the main page, where you’ll have a checklist coupled with videos to make your onboarding experience much smoother.

They also include pop-up tips to ensure you’re interacting with the tool.

3. Slack

Slack is a team communication tool. Once you sign up with Slack you are asked around 4 basic questions to get started and you’d also be met with interactive tooltips to help users familiarize themselves quickly with Slack.

Best User Onboarding tool for Web Apps

Hopscotch: the most affordable user onboarding tool

Hopscotch has perfected the onboarding tour experience. And, they have done it without requiring you to be a tech genius. I shouldn't say "they've" -- I'm a cofounder of Hopscotch. I recommend it if you need a stupid simple, versatile user onboarding software tool. Hopscotch is completely no-code, and it features nearly all the same features as other onboarding software tools at less than half the price. It's completely no-code, so you can design product tours and get them live in under an hour. Plus, with design tools and drag-and-drop editing suite, you can get your product tours to look exactly how you want.

  • Segmentation by number of times customer has been seen, type of customer, customer has seen tour or not, and much more

  • In-app guides

  • Mobile and desktop adaptability

  • Interactive product tours via a drag-and-drop no-code builder

  • Design customization

  • In-app messaging

  • Analytics

  • Browser SDK


Hopscotch's biggest strength is its versatility. Comprehensive tour-builders, segmentation, and flexible designs to match your brand allow users to not only customize Hopscotch's user-onboarding experience, but also the builder experience. For what it offers, the price is well worth it. Additionally, Hopscotch is its streamline format that is adaptable to mobile, desktop, and tablet environments.


The biggest shortcoming when it comes to Hopscotch is its limited. It does one thing and one thing only: user onboarding tours. Other products on this list include features like NPS surveys or even email marketing. Hopscotch is very specialized.

Hopscotch is highly scalable and offers a flexible solution to meet tech teams of all caliber where they are. When it comes to cost, versatility, and integration capabilities, it's is a great option for businesses of all sizes.


Vism, GrowthBar, WellPrept, and Hotspex


Starts at $99/month

👉 Try: Hopscotch (no credit card required)


A great user onboarding experience is key to having a successful product. You can increase growth and customer retention with the right strategy and tool to implement it.

Convert more trials with Hopscotch

Simple and delightful onboarding tours your users will love.