16 Best Examples of Interactive Product Tour Software for SaaS Companies [2024]

Mark Spera
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Mark Spera
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Simple user onboarding at an affordable price.

16 Best Examples of Interactive Product Tour Software for SaaS Companies in 2024 (How-To Guide)

Running a SaaS business in today’s crowded market? You’re not alone. With the global SaaS market on track to hit over $374 billion by 2028, it’s more competitive than ever. So, how do you make your software stand out and keep your customers coming back?

The key to a loyal customer base is ensuring your SaaS product is not only powerful but also user-friendly. Did you know that companies with more than 1,000 employees use over 150 SaaS applications? Even smaller companies, those with 50-99 employees, juggle around 24 apps according to recent stats. That’s a lot for anyone to learn and manage!

But here’s the good news: you can make it easier for your users to get started with your software without forcing them into costly training programs. Enter product tour software. These tools can guide your users seamlessly through your product, helping them hit the ground running.

To help you navigate the world of product tour software, we’ve compiled a list of the 16 best platforms for 2024. Plus, we’ve included a how-to guide to get you started. Let's dive in!

What is product tour software?

Product tour software is your secret weapon for onboarding users to a new application or website. It’s designed to highlight key features and functionalities through interactive, step-by-step walkthroughs that help users get the hang of things in real-time. Here’s what you can typically expect from these platforms:

  • Pop-up Tips: These handy tips guide users as they navigate through your software’s main features.

  • Progress Trackers: Users can see how much of the software they’ve explored and what’s left to discover.

  • Bespoke Tours: Tailored tours align with users' roles, experience levels, and other variables to provide a customized learning experience.

  • Analytics: Insightful data shows how users interact with the tour, helping you refine and optimize your onboarding process.

  • Integrations: Seamless connections with other websites or software to enhance the overall experience.

Most product tour software doesn’t require any coding skills, so you can save on developer costs. This ease of use means you can quickly create and tweak product tours, experimenting with different onboarding techniques to find what works best.

Looking to boost adoption rates, reduce customer support costs, and enhance the user experience? Product tour software is a game-changer. But with so many options out there, which one should you choose? We’ve rounded up some of the most popular providers to help you find the perfect fit for your SaaS business.

1. Hopscotch

Hopscotch: the most affordable user onboarding tool.

Hopscotch has perfected the onboarding tour experience, and you don’t need to be a tech genius to use it. I'm a co-founder of Hopscotch, so I can personally vouch for its excellence. If you need a stupid simple, versatile user onboarding software tool, look no further. Hopscotch is completely no-code and offers nearly all the same features as other onboarding tools at less than half the price. You can design product tours and get them live in under an hour. Plus, with design tools and a drag-and-drop editing suite, you can customize your product tours exactly how you want.

Features

  • Segmentation: Segment users based on the number of times they’ve been seen, type of customer, whether they’ve seen the tour, and more.

  • In-App Guides: Create intuitive, step-by-step guides to help users navigate your software.

  • Adaptability: Works seamlessly across mobile, desktop, and tablet.

  • Interactive Product Tours: The drag-and-drop, no-code builder makes creating tours a breeze.

  • Design Customization: Customize the design to match your brand perfectly.

  • In-App Messaging: Communicate directly with users within the app.

  • Analytics: Gather insightful data to refine and optimize your onboarding process.

  • Browser SDK: Easily integrates with other platforms and tools.

Strengths

Hopscotch's biggest strength is its versatility. The comprehensive tour-builders, segmentation options, and flexible designs allow you to fully customize both the user onboarding experience and the builder interface. For what it offers, the price is unbeatable. Hopscotch’s streamlined format adapts effortlessly to mobile, desktop, and tablet environments.

Customers

  • Vism

  • GrowthBar

  • WellPrept

  • Hotspex

Price

Starts at $99/month

👉 Try Hopscotch today (no credit card required) or Book a demo today to get started.

2. Intercom

Intercom delivers a conversational marketing service driven by AI. As part of their offering, they facilitate Intercom Product Tours to help clients onboard new customers without having to invest in expensive coding experts.

Benefits

  • Clients benefit from product tours as part of a marketing and customer engagement package

  • The price of Intercom Product Tours is reasonable in the context of their wider offerings (although it’s not offered as a standalone service)

  • Product tours are easy to implement and navigate

While Intercom Product Tours may work well for current clients, it’s worth noting that the software is relatively basic. Their tours don’t offer much interactivity, so users may find the experience a little dull or uninspiring. For example, the tours don’t involve checklists or modals tailored to specific audiences – a generic approach that could alienate some users.

3. Nickelled

Nickelled prides itself on boosting return on investment for SaaS companies. As a code-free platform, it’s suitable for tech beginners and can help clients build attractive tours in several languages. If you’re interested in creating a multi-faceted, interactive experience, Nickelled’s content studio allows you to incorporate everything from dialog boxes to quick tooltips.

Benefits

  • It’s easy to implement, requiring only a Google Chrome extension

  • Includes analytics options so you can track tour engagement

  • It supports mobile apps

  • The Nickelled Help Assistant is on hand to offer hints and tips while you’re designing a tour

While Nickelled offers a decent user experience, its lower-priced packages are nowhere near as impressive as those at the higher end of the spectrum. For example, low-tier packages don’t allow users to incorporate video or audio enhancements.

4. Userpilot

Userpilot has made a name for itself as one of the go-to product tour providers. As well as offering a comprehensive suite of slideouts, tooltips, and other interactive elements, it offers a comprehensive set of analytics tools to help you segment users and conduct A/B testing on different tours. So, does Userpilot live up to the hype? And will it work for your organization?

Benefits

  • A handy browser extension

  • Easy-to-use designer tools that don’t require coding experience

  • High-quality analytics that allow for effective A/B testing

Despite Userpilot’s trusted status and various benefits, there are a few drawbacks of which to be aware. These include:

  • A lack of tailored support from the Userpilot team

  • No integration with other business applications, including Salesforce

  • No support for mobile apps

  • The packages are relatively expensive compared to other platforms on the market

5. Userflow

Featuring a drag-and-drop interface, Userflow is designed for time-poor teams who don’t have the resources to spend crafting intricate product tours from scratch. It also offers highly customizable templates so businesses can incorporate their brand colors, logo, and visual identity with minimal effort.

Benefits

  • Strong data analytics, allowing teams to track engagement and onboarding efficacy

  • Integrations with a range of popular tools, including Slack and Google Analytics

  • Doesn’t require coding knowledge

While Userflow offers convenient solutions, its design tools are more restrictive than others on the market. If your product requires lengthy or complex onboarding processes, the platform may not be up to the task. What’s more, Userflow’s cheaper packages are quite restrictive, and you’ll need to shell out a significant monthly sum to access its best features.

6. Stonly

Stonly offers a free basic package – perfect for those looking to test the waters without committing to subscription fees.

Benefits

  • Supports multiple languages

  • Offers a ‘knowledge base’ option that allows clients to store troubleshooting information in an easy-to-access place

  • Integrates with a range of programs, including Zendesk, Segment, and Freshdesk

In short, Stonly is great for those looking to experiment with basic product tour solutions. However, it’s unlikely to provide enough sophisticated features for those looking to produce the highest quality product tours possible. As well as offering fewer customization tools, it doesn’t deliver many of the tour features customers have come to expect, including progress bars and checklists.

7. ChurnZero

ChurnZero sells itself as a comprehensive customer success service that covers every stage of the customer journey. As its name suggests, ChurnZero aims to minimize churn and generate upselling opportunities for clients.

Benefits

  • A helpful tool for those who need to refresh their customer service strategies

  • It offers integrations with a wide range of popular tools, including HubSpot and Salesforce

  • Strong support features for clients

If you’re in the market for a new customer success platform, ChurnZero could represent an excellent solution. However, its product tour tools are more basic than other options on this list. The design features are a little trickier to use and may take time to learn.

8. Usetiful

Usetiful sells product tour software at a relatively low price point, making it a popular option for small businesses and start-ups on a tight budget. As well as helping onboard new SaaS customers, the platform can be used to create digital walkthroughs for new hires.

Benefits

  • Easy to use and no coding required for basic templates

  • Offers a broad selection of tools considering its low price, including tip pop-ups, slideouts, and checklists

  • High-quality analytics tools to help you conduct A/B testing

Although Usetiful is wallet-friendly and even offers a free package, you’ll need coding knowledge to customize your tours. The software also features fewer dynamic features compared to others mentioned here.

9. Userlane

Userlane is a no-code platform offering a range of integrations and mobile support. It’s known for its ability to segment audiences and offers tour solutions that align with their typical behaviors.

Benefits

  • Offers real-time support for clients new to the world of product tours

  • Features top-tier analytics that support customer segmentation and tailored tours

  • Integrations with a range of handy platforms, including KnowledgeOwl and ZenDesk

Userlane is certainly an up-and-coming service to watch. However, its current interface contains a few bugs, and the user experience isn’t seamless. For example, clients are unable to export user data to Excel, and its tour builder contains a few errors that may disrupt your ability to perfect your product tours.

10. Chameleon

Chameleon’s primary selling point is its customization capabilities, which allow clients to create highly tailored tours.

Benefits

  • A wide range of tour features, including checklists, micro surveys, labels, and more

  • An excellent analytics platform to help clients hone their tours

  • Integrates with platforms such as Slack and Segment

Chameleon represents a potential option for those looking to get creative with their product tours. However, the pricing is relatively steep compared to other product tour software providers, especially given clients receive little support or bespoke consultation.

11. Toonimo

Toonimo offers voice-guided tours to make the onboarding process feel as warm and friendly as possible – great news if you’re hoping to nurture customer loyalty. Even better, users have the option to turn off the voice assistant if they prefer, allowing everyone to enjoy a tour that suits their learning style.

Benefits

  • Voice-guided tours boost accessibility

  • Offers employee onboarding options in addition to customer onboarding features

  • High-quality analytics features

While Toonimo’s voice-guided tours are relatively unique in the product tour space, the other features aren’t necessarily anything to write home about. If you don’t need or want voice-assisted tours, it’s worth looking elsewhere.

12. Pendo

Pendo is made for those looking to create tours on both web and mobile apps. The tour-building features are relatively well-developed, including banners, lightboxes, tooltips, and more.

Benefits

  • Allows clients to segment their tours to suit different audience bases

  • Contains powerful analytics features to help clients improve their tours in line with customer feedback

  • Includes a free subscription, allowing users to test a basic version of the software

Pendo is great if you’re a numbers-focused person committed to honing your offerings using key data and metrics. However, the software isn’t great for user experience due to a confusing interface. Unfortunately, you may need help from a developer to make the most of what Pendo has to offer.

13. Intro.js

If you have coding knowledge and want to save some money, Intro.js could represent an excellent solution. An open-source platform that consists of JavaScript and CSS elements, you can use Intro.js to build professional-looking tours using hotspots, tooltips, and more.

H3: Benefits

  • Incredibly cost-effective if you have the requisite technical skills

  • Doesn’t take up huge amounts of space on your hard drive

  • Requires a one-off payment, meaning no monthly subscription fees

Of course, building a tour from scratch is easier said than done. If your coding capabilities are a little rusty, selecting a no-code package could save you a huge headache in the long run.

14. Tourial

Tourial allows clients to create experiences that are both tours and tutorials. If you’re looking to create interactive experiences that show off your SaaS offerings in their full glory, Tourial could be a solid solution.

Benefits

  • Doesn’t require coding experience

  • Includes integrations with platforms such as Marketo and HubSpot

  • Generates high-quality engagement data so clients can build tours to suit their prospects

While Tourial is gaining traction in the product tour space, its user interface is complex and requires a little work. The pricing model is also a little opaque, so you’ll need to engage with Tourial’s sales team before deciding whether its services align with your budget.

15. Navattic

Established in 2020, Navattic is a newbie in the product tour software space. Primarily tailored for lead qualification, the platform is less about onboarding than encouraging people to sign up for your SaaS in the first place.

Benefits

  • You can integrate tours directly into your website

  • Integrates with several other customer success platforms

As a newcomer to the space, Navattic represents one of the riskier options on the list. At the moment, it’s not optimized for mobile, and its tour-building features require a little honing before they can compete with well-established competitors.

16. Appcues

Last but not least is Appcues, one of the most mature product tour software companies in the space.

Benefits

  • No coding experience required

  • Various user experience options, allowing clients to create detailed tours

  • Offers strong customer support and a library of helpful articles to help clients build attractive tours that work for clients

While Appcues is a great option for those looking to create professional and attractive tours, it doesn’t offer interactive elements. If you want to avoid passive, linear onboarding, you’ll need to look elsewhere.

How to set up your first product tour

Wondering how to go about setting up your first user tour? Don’t fret! Here are a few steps to take once you’ve secured a piece of software that suits your needs:

  • Define your target audience and objectives: Are you looking to showcase new features or introduce new users to the platform? Are they digital natives or tech rookies? Answering these questions will help you design an effective tour.

  • Consider the visual elements of the tour: This should include animations, transitions, and visuals that make the tour experience as engaging as possible.

  • Write and review content: Tour content should be as relevant and concise as possible. Overloading users with information will increase their chances of walking away or logging off.

  • Consider segmenting your tours: If you have a wide audience base, they may require different tours. Segment your audience according to their needs and consider adapting the content accordingly.

  • Review tour accessibility: Try to make your tour accessible to those with disabilities and additional needs. For example, you could incorporate accessible contrasts or larger text for those with visual impairments.

  • Include a call to action (CTA): Your CTA could include anything from setting up an account to starting a free trial.

  • Build on feedback: Continue to improve your tour by building on user feedback and analytics.

Build captivating product tours with Hopscotch

Are you ready to boost conversions with compelling interactive product tours? The Hopscotch team is here to help, offering a comprehensive suite of features at an excellent price. Book a demo today to get started.

Convert more trials with Hopscotch

Simple and delightful onboarding tours your users will love.