No-code product tours for product-led growth companies
In a product-led motion, the product does the selling. Hopscotch helps growth and product teams guide self-serve users to value and test onboarding as fast as they test pricing pages.
What growth teams say on G2
"Our activation rates have jumped since we started using Hopscotch. The no-code editor lets us experiment quickly, and the insights help us make data-driven improvements. Our free-to-paid conversion rate has improved from 18% to 21%."
Diana S., VP of Marketing, mid-market software company
"Hopscotch's analytics help us identify friction points in our app and adjust our onboarding flows accordingly. By addressing those pain points, our churn rate in the first 30 days dropped from 14% to 11%."
Kyle L., SVP of Marketing, mid-market company
Loved by hundreds of SaaS teams
Activation is the lever in product-led growth
PLG companies don't have a sales rep to rescue a confused trial user. If someone doesn't reach value on their own, they leave, and your acquisition spend leaves with them.
Time-to-value decides conversion. The shorter the path to a user's first meaningful outcome, the more trials convert.
Product-qualified leads come from usage. Tours that drive key actions create the signals your sales and growth teams act on.
Expansion depends on adoption. Users upgrade when they discover the features that justify the next plan.
For examples of companies doing this well, read our guide to product-led growth.
Shorten time-to-value for every trial
Trigger onboarding by signup date, plan, or events like "created first project." Hide tours from users who've already completed the action, so experienced users aren't slowed down. More on user onboarding.
Drive the features that drive upgrades
Point users to the features tied to retention and expansion with tooltips and announcements, targeted to the plans and personas most likely to upgrade. See how teams use Hopscotch for feature adoption.
Change onboarding without a release
Edit copy, targeting, or sequence in the editor and measure the result with step-level completion data. No pull requests, no QA cycle. Read more about using onboarding to reduce churn.
Hopscotch integrates with tools you use
FAQs
They replace the guidance a salesperson or CSM would give in a sales-led motion. Tours move self-serve users to their first outcome, highlight upgrade-worthy features, and generate the usage signals that identify product-qualified leads.
Track tour completion and drop-off in Hopscotch, then tie them to activation rate, trial-to-paid conversion, and early churn in your analytics tool. The SaaS growth ceiling calculator shows how retention changes your growth ceiling.
Yes. After a one-time install, growth marketers, PMs, and CSMs build and edit tours in a visual editor and preview them in your app with the Chrome extension.
A Monthly Active User is any unique visitor who loads a page containing the Hopscotch script within a calendar month. We don't charge for inactive users who might exist in your database but don't sign in or visit your app during that month. If you surpass your monthly limit, we’ll upgrade you automatically to the appropriate plan and we’ll contact you by email well in advance to let you know.
No, you don’t need a credit card! Simply sign up and begin creating onboarding experiences. Only once you push experiences to your live application do we require a credit card.
Email us at [email protected]. We reply to most inquiries within a few hours.