No-code product tours for product marketing teams
A launch isn't done when the blog post goes live. Hopscotch lets product marketers bring every launch into the product, where users actually decide whether to adopt.
What marketers say about Hopscotch on G2
"Visual, interactive product tours to help gain more and more customers to increase revenue for the company. Really helpful tool as a marketer. Handy in client calls."
Parimita T., Product Marketing Manager, enterprise (1,000+ employees)
"My marketing team can build and deploy tours for new features without waiting for engineering resources. This has dramatically sped up our time-to-value for new users."
Jessica M., Head of Product, mid-market software company
Loved by hundreds of SaaS teams
Where product launches lose momentum
Email and blog posts miss active users. The people most likely to adopt a feature are already in the app, not in their inbox.
Positioning stops at the website. Users meet a new feature without any of the context marketing worked to create.
Launch impact is hard to prove. Without in-app data, adoption gets credited to everyone or no one.
In-product launches are a core part of product-led growth. Hopscotch gives PMMs the channel without the engineering dependency.
Launch features where users already are
Announce releases with modals and in-app announcements, then walk interested users through the new feature with a short tour. Your launch messaging reaches users at the moment they can act on it.
Target every launch by segment
Show each persona, plan, or lifecycle stage the message that fits. Promote premium features to the accounts most likely to upgrade, and keep irrelevant launches out of everyone else's way. See how teams drive feature adoption.
Prove launch impact
Track views, completions, and drop-off for every announcement and tour, and collect reactions with in-app surveys. Bring real adoption numbers to your next launch review.
Hopscotch integrates with tools you use
FAQs
To announce launches in the app, explain new features in context, and guide users to adopt them. Tours carry launch positioning into the product, where adoption decisions happen.
Yes. After a one-time install, product marketers build announcements, modals, and tours in a visual editor and publish them on their own schedule.
Yes. Target by any property or event you send, such as plan, role, or feature usage, so only relevant users see each launch.
Hopscotch reports views, completions, and drop-off for each announcement and tour. Tie those numbers to feature usage in your analytics tool to measure adoption.
Yes. Use your own fonts, colors, images, and custom CSS so launches look like the rest of your product. See product tours for UX and design teams for details.
If you've used tools like Pendo, Appcues, or Userflow and felt like you couldn't get your tours, tooltips, and surveys to look and feel exactly as you want them without jumping through hoops... or spending a boatload... that's the gap Hopscotch is built to close.
Higher ROI: You get way more than you spend with Hopscotch. Starting at $99, Hopscotch has hundreds of out-of-the-box targeting options and analytics to optimize onboarding and reduce churn.
Simplicity: Other tools advertise no-code, but in actuality, require hours of dev work to get going. Hopscotch is truly no-code.
Support: We’re profitable, growing 6x YoY, in large part because we have the best support in the industry. Every plan comes with live support.
Read our highest-in-class G2 reviews for more.
No, you don’t need a credit card! Simply sign up and begin creating onboarding experiences. Only once you push experiences to your live application do we require a credit card.
Email us at [email protected]. We reply to most inquiries within a few hours.