How to Reduce Your MAU Count

Here are strategies to lower or limit your Monthly Active Users (MAUs). Some of these may require help from a developer on your team.

1. Consider limiting to authenticated pages

If you only need Hopscotch for logged-in users, consider installing the script only on authenticated pages. This prevents anonymous visitors on public pages from counting toward your MAU.

This may require a code change. Share the Installation page with a developer on your team.

2. Identify your users

The most effective way to get accurate MAU counts is to identify users in your app with a hop_visitor_lookup_id. This ensures the same user is only counted once, even if they use multiple devices or browsers.

Without identification, Hopscotch relies on cookies, which can result in the same person being counted multiple times if they:

• Use different browsers
• Use different devices
• Clear their cookies

This requires a code change. Share the How to Identify Users page with a developer on your team.

3. Exclude automated tests and monitors

Automated tests, status monitors, or bots visiting pages where Hopscotch is installed can inflate your MAU count.

Share this page with your development team. They can either remove the Hopscotch script during automated tests, or assign a consistent identifier to automated users so they're counted as a single user.

Understanding unique users vs. page loads

MAUs are counted based on user identity, not page loads. If the same user accesses your app 100 times in a month, they still count as one MAU.

However, without user identification:

• The same user on different devices = multiple MAUs
• The same user on different browsers = multiple MAUs
• The same user after clearing cookies = counted again as a new MAU

Related

• What is a Monthly Active User?
• What happens if I exceed my plan?